Job Description

Background information

Organization name

Inn of the Mountain Gods

Description of the organization and its target audience

Create a conversion-focused website showcasing the scenic beauty, authentic Mescalero Apache culture, and diverse amenities of Inn of the Mountain Gods Resort & Casino. The design should blend modern sophistication with cultural warmth, appealing to families and a broad demographic (ages 25-70), including traditional West Texas and Mexican National visitors. The website must seamlessly guide guests toward booking and foster memorable experiences, highlighting key activities like gaming, golf, horseback riding, zip-lining, fishing, hunting, and Ski Apache's year-round appeal. Key goals: drive direct bookings, grow email sign-ups, increase group inquiries, and boost Spirit Club enrollment.

Property Unique Selling Points (USPs):
- Unique cultural and scenic mountain resort setting.
- Richly integrated cultural experience through Mescalero Apache heritage.
- Diverse outdoor activities (golf, horseback riding, zip-lining, fishing, hunting).
- Comprehensive gaming and entertainment options.
- Scenic and peaceful destination
- Unique 4 season draw with Ski Apache

Site KPIs/Conversions:
- Drive direct bookings
- Email database growth
- Group/meeting quote request
- Spirit club submissions

Industry

Travel & Hotel

Existing website

innofthemountaingods.com

Visual style

Style/theme ideas

The client is looking for a clean, visually appealing site that will cater to a wide variety of guests. Use the sites below as well as the attached logos and brand standards file

70% and more users from mobile devices, Please develop a desktop version, but a mobile example will need to be provided as well.

Inspirational websites

https://www.wynnlasvegas.com/
- Like the check in and check out bar at the top. - Like the titles at the top as well, under the book bar, they are laid out in importance to the guests and the property. - Their pages seem to be lined out clearly and easy to navigate. - Love that they have a Rewards member sign in and Join now button

https://www.ritzcarlton.com/en/hotels/jaxam-the-ritz-carlton-amelia-island/overview/
- Liked the titles at the top. - Like that it’s a video about the property, something I think we could so with the video we had playing in the lobby before we changed it. We could have someone do the voice over for it as It plays. - I like as you scroll down you get to see all they have to offer and its clean, neat and not all wild and crazy.

https://cosmopolitanlasvegas.mgmresorts.com/en.html
I like the video movement on this one. I thought I could see the video in its entirety. I think the other sites bars of booking and importance are usually at the top and I’m sure that it pushes the video down on those pages.

https://thecoolhunter.net/
- Like the mosaic style of the images - Like the clean style

https://www.zhotelssf.com/
- One of the client's favorite designs - Likes that the branding is always visible in graphic treatments - likes the subtle background patterns/styles

https://www.theroyalportfolio.com/the-silo-hotel/
- another similar style with a clean style and branding

https://www.fontainebleaulasvegas.com/
- Nice clean site with lots of animation (important). - DO NOT like how white the site is, looks booring. prefer slight background graphics